The Lord Mayor's Great City Grand Slam
- Art Direction
- Graphic Design
The Lord Mayor’s Great City Grand Slam is an upcoming, star-studded boxing event at Smithfield Market in support of the Lord Mayor’s Appeal 2013.
The event, which takes place on May 18, will feature amateur boxers - many of whom ply their trade at the market - lacing their gloves for charity. Complementing the boxing will be celebrity entertainers including Charlie Webster and Spelbound, and an array of locally sourced food.
With boxing greats including Sir Henry Cooper having formerly worked at Smithfield, the campaign was directed to be redolent of boxing's past glories and also allude to the meat market's own rich culture within the City.