website awards




Project requirements:

Based on the Kings Road, Chelsea, barrecore is the first ever dedicated barre studio in Central London.

Barre fitness has reshaped bodies across the Atlantic - from Hollywood celebrities to savvy New Yorkers. barrecore's mission is to create a community of people who want to improve the quality of their lives through barre fitness.

barrecore were looking for a visual identity to reflect their unique and dynamic brand, along with a web site that would be responsive to the user's device.

The solution:

Our studio worked closely with barrecore to create several concepts.

The two final identites were designed around the theme of the ballet barre - a key instrument in barre fitness. A portrait and landscape version were created that could be used dependent on the context and orientation.

A series of postcards, business cards and posters were also created to help promote this excellent health and fitness brand.

The website was built with Gixo Design and launched at the end of 2011.

Identity for barrecore Identity for barrecore Business card designs for barrecoreBusiness card designs for barrecore Responsive Web Design Barrecore